Modern communication isn't about truth. It's about a resonant narrative. The myth of PR is that you will educate and inform people. No! The public wants to be told, in a story, who to like and who to hate.
-- Eric Dezenhall

⬆ #Wisdom #Quotes #EricDezenhall #Communication #Narrative #Truth

⬇ #Photography #Panorama #Panopainting #Protest #MarchForOurLives #Florida

We're living in an age of audacity. George Bush communicates in terms of audacity. Democrats communicate in terms of complexity.
-- Eric Dezenhall

⬆ #Wisdom #Quotes #EricDezenhall #Audacity #Communication #Complexity

⬇ #Photography #Panorama #Pictographs #RockArt #NativeAmerican #Utah

Modern communication isn't about truth. It's about a resonant narrative. The myth of PR is that you will educate and inform people. No! The public wants to be told, in a story, who to like and who to hate.
-- Eric Dezenhall

⬆ #Wisdom #Quotes #EricDezenhall #Communication #Narrative #Truth

⬇ #Photography #Panorama #ChacoCanyon #Panopainting #NewMexico