What would make you reach deeper into your pocket to pay for sustainable chocolate?

Researchers at our Uni looked at the influence of emotive social media posts. It turns out there is an effect, but how long does it last? https://www.uni-goettingen.de/en/3240.html?id=7745

Or check out the research: https://doi.org/10.1093/qopen/qoaf003

#Sustainability #Fairtrade #Chocolate

#SustainableConsumption #EmotionalPriming #SocialMedia

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