The Conversation: Deinfluencing shapes how we think about shopping, and our economy. “For the past year, social media users have declared almost everything and anything as ‘recession indicators.’… As talk of a recession continues to build, social media trends like deinfluencing help us understand how popular culture navigates economic downturns.”

https://rbfirehose.com/2025/09/17/the-conversation-deinfluencing-shapes-how-we-think-about-shopping-and-our-economy/

Heard About the De-Influencing Movement Yet?
"The de-influencing movement is a social media trend where influencers are discouraging their followers from buying unnecessary products. Instead of telling their followers to buy this or buy that, de-influencers are urging people to think twice about whether they truly need those $118 Lululemon leggings. The movement essentially turns influencer marketing on its head by promoting authenticity and mindful spending over hyper-consumerism." --Jamela Adam
I say it's about damn time.
https://www.salon.com/2025/02/17/gen-z-is-de-influencing-on-social-media/
#SocialMedia #Influencers #DeInfluencers #Consumerism
Gen Z is "de-influencing" on social media

Salon.com
Why Trends Are Getting Shorter

YouTube
#Deinfluencers Are Sharing The Things That People Should #Stop #Buying, And I’m Absolutely Loving It – #Buzzfeed: https://www.buzzfeed.com/karaperez/deinfluencing-tiktok-trend-2023
Deinfluencers Are Sharing The Things That People Should Stop Buying, And I'm Absolutely Loving It

Are people actually sick of buying stuff?

BuzzFeed