"Hey, let's try adding a virtual helper to Office." - Microsoft, before adding Clippy
"Oh no, it flopped. Let's remove it again." - Microsoft, after adding Clippy
"...but what if we add it on OS-level?" - Microsoft, about to add Cortana
"...nah, people don't wanna use it." - Microsoft, before scrapping it.
"Hey, we made a lot of investment in OpenAI. Let's shove ChatGPT into everything!" - Microsoft, before announcing five billion different Copilots.