𝐄𝐱𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧 𝐨𝐟 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐜𝐲 𝐟𝐨𝐫 𝐀𝐅𝐒𝐀 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 & 𝐏𝐨𝐝𝐜𝐚𝐬𝐭

The Alliance for Food Sovereignty in Africa (AFSA) is inviting expressions of interest from qualified, Africa-based firms to provide social media consultancy services for a period of 12 months, renewable based on performance.

AFSA is Africa's largest civil society network, uniting 48 member organisations across 50 countries and advancing agroecology and food sovereignty for over 200 million people across the continent. As we scale our digital presence, we are seeking a creative, experienced, and mission-aligned social media partner to help amplify our work.

The consultancy covers two key areas. The first is the promotion and digital campaign management of AFSA's four major Pan-African flagship campaigns #MyFoodIsAfrican, #Agroecology4Climate #SeedIsLife, and #DefendOurLandRestoreOurSoil. The selected firm will be expected to develop campaign strategies, produce short-form videos, design visual assets, promote content across platforms, and deliver regular performance reports.

The second area covers the production and promotion of AFSA's newly launched podcast, The Battle for African Agriculture, hosted by AFSA General Coordinator Dr. Million Belay. The consultancy will manage end-to-end weekly episode recording, professional audio and video editing, multi-platform promotion across YouTube, Spotify, Apple Podcasts, Facebook, Instagram, LinkedIn, and TikTok, as well as audience growth and analytics reporting.

Interested firms are required to submit a company profile, portfolio evidence of previous campaigns and podcast production experience, team and influencer profiles, a pilot social media plan, and a detailed budget proposal.

Proposals must be submitted to [email protected] by 27 April 2026 at 23:59 East Africa Time, with the subject line: EOI – Social Media Consultancy for AFSA Campaigns & Podcast. For technical inquiries, please contact [email protected].

For full details on the scope of work, submission requirements, and evaluation criteria, please refer to the Terms of Reference (TOR) attached.

https://afsafrica.org/blog/expression-of-interest-social-media-consultancy-for-afsa-campaigns-podcast/

𝗣𝗥𝗘𝗦𝗦 𝗥𝗘𝗟𝗘𝗔𝗦𝗘 || 𝗗𝗘𝗕𝗨𝗡𝗞𝗜𝗡𝗚 𝗧𝗛𝗘 𝗠𝗬𝗧𝗛 𝗢𝗙 𝗟𝗔𝗡𝗗 𝗔𝗕𝗨𝗡𝗗𝗔𝗡𝗖𝗘

𝘼𝙛𝙧𝙞𝙘𝙖 𝙈𝙪𝙨𝙩 𝙍𝙚𝙘𝙡𝙖𝙞𝙢 𝙄𝙩𝙨 𝙇𝙖𝙣𝙙𝙨 𝙛𝙧𝙤𝙢 𝙁𝙖𝙡𝙨𝙚 𝘾𝙡𝙞𝙢𝙖𝙩𝙚 𝙎𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙖𝙣𝙙 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝘾𝙖𝙥𝙩𝙪𝙧𝙚

As African leaders, policymakers, and researchers gather in Addis Ababa for the Sixth Conference on Land Policy in Africa (#CLPA), civil society organizations are issuing a powerful challenge to the dominant development model that treats African land as “vacant,” “underused,” and open for exploitation.

New evidence reveals how this long-standing myth fuels large-scale land grabs, ecological destruction, and the dispossession of communities across the continent. As the African Union Commission, African Development Bank, and United Nations Economic Commission for Africa meet to deliberate on Land Governance, Justice, and Reparations for Africans and their descendants, civil society voices are demanding urgent policy action to address these injustices.

At a high-profile side event during the CLPA, experts from the Alliance for Food Sovereignty in Africa (AFSA), the Institute for Poverty, Land and Agrarian Studies (PLAAS), and the Oakland Institute will launch two landmark reports exposing the structural forces behind land alienation in Africa.

The first report, Land Availability and Land Use Changes in Africa, jointly produced by PLAAS, AFSA, and the Institute for Agriculture and Trade Policy, dismantles the persistent claim that Africa holds vast tracts of unused farmland ready for industrial agriculture. It exposes how extractive industries, biofuels, and carbon markets are driving massive land-use changes, displacing communities, and undermining communal tenure systems.

The second report, Climatewash: The World Bank’s Fresh Offensive on Land Rights, led by the Oakland Institute, warns that new World Bank programmes—framed under “climate goals”—are paving the way for agribusiness, mining, and speculative carbon markets while dismantling customary and public land governance systems.

Together, the two reports make a strong three-point call to action. First, to end the myth and the grabs by rejecting the false narrative of “unused” or “abundant” African land, halting land grabs disguised as development or climate solutions, and ensuring Free, Prior and Informed Consent (FPIC) for all affected communities. Second, to reclaim policy power by freeing African land policy from the control of international financial institutions and corporate interests so that land governance serves people, protects communal tenure, upholds women’s land rights, and safeguards ecological integrity. Third, to fund the real solution—agroecology—by redirecting public and donor finance away from industrial agriculture, extractivism, and carbon markets, and investing instead in agroecological systems that restore soils, feed communities, and strengthen Africa’s climate resilience.

The organisers call on African governments and regional bodies to reject the commodification of land, defend communal tenure systems, and reclaim sovereignty over land policy from financial institutions and foreign corporations.

“Land is life, culture, and identity,” said Bassey-Olsson. “Africa must not trade it away for false climate promises and corporate profits.”

DOWNLOAD THE FULL PRESS RELEASE HERE
https://afsafrica.org/press-release-debunking-the-myth-of-land-abundance/

DOWNLOAD THE REPORT HERE
https://afsafrica.org/africas-land-is-not-empty-new-report-debunks-the-myth-of-unused-land-and-calls-for-a-just-future-for-the-continents-farmland/

#DefendOurLandRestoreOurSoil