Tesla's 2024 sales fall 1.1%, marking first yearly drop since 2011

Tesla’s global annual sales have fallen for the first time in more than a dozen years. It's a blow to a stock that has soared since Donald Trump's election and its CEO billionaire became a top policy adviser to the president elect. Sales rose 2.3% in 2024's final quarter but that was not enough to overcome a sluggish start to the year. The annual decline for the Austin, Texas, company came despite offers of discounts such as 0% financing, free charging and low-priced leases. Tesla's 1.79 million sales for 2024 was 1.1% below 2023 as demand for electric vehicles in the U.S. and elsewhere slowed.