If #MLS takes the Whitecaps away from Vancouver, this is going to hurt the league so much. It is such a strategic error that will wreck the long term viability of the league.
The Whitecaps have a storied history, are amazingly successful, and average 24,000 fans every game. They’re still going to be ripped from the community anyway.
Why? Because, at the end of the day, the Whitecaps are a franchise—and MLS ultimately owns them. Basically, MLS wants to raise the valuations of all teams in their league. So why keep a team in a podunk Canadian port city when it can be relocated to Las Vegas?
Sounds great in theory, but only if MLS had the cachet of an actual “Big 4” major league, and locked down pro #soccer in the USA and Canada.
But MLS is not a true major league yet. They are nowhere close to the NFL or NBA. It doesn’t even have the cultural gravity of NASCAR.
And they haven’t locked down the pro soccer market either. They’re competing with #USL. Which has more teams. And is spinning out a Premier league with a full pyramid that has promotion and relegation.
What do you want to bet that USL’s pitch to American fans is the idea that USL itself doesn’t own every team?
Here in Canada, MLS is already competing with #CPL. Watching Atlético Ottawa destroy Toronto FC yesterday—the 7th place CPL team at that—really hammers home that MLS is no longer the only show.
Yet MLS wants to reduce their footprint in Canada from three teams to two. Take away the Whitecaps, which is their best Canadian team, leave Canada with two miserable teams—both which could be beaten in any night by a CPL team. Suddenly, MLS doesn’t look so major anymore and CPL is no longer regarded as “lowly”.
Getting rid of the Whitecaps suddenly transforms two CPL teams, Vancouver FC and Pacific FC, that struggle with attendance into something worth watching. Because even if neither team is as good as the Whitecaps, both are still capable of defeating Toronto FC and CF Montréal in the Canadian Championship. And both could wind up in CONCACAF Champions League where they can prove their international mettle.
Now this is all fine and good if MLS deliberately abandons the Canadian market. CPL simply becomes the top tier league, and that is that.
But do you think all those American fans aren’t noticing what’s happening? Do you think they’re not worried about their team being on the chopping block? Do you think fans in Austin and Kansas City won’t be thinking twice about supporting their local MLS franchise? Do you think they won’t be looking over at USL, seeing the pro-rel format, and thinking, “Yeah, I’m going to support the other guys instead”?
Much hoopla is made about the Apple deal with MLS. Do you think ESPN or Netflix or Amazon can’t look at USL and say, “Hey, this is inexpensive soccer content”?
MLS is taking away a prime bargaining chip: a rabid fanbase that fills stadiums. For Las Vegas, a city that already has an NFL team, an NHL team, and—soon—an MLB team. It also has a WNBA team and an NLL team too.
Also, MLS is changing their schedule so that the league plays during winters. Yeah, you think Las Vegans are going to choose MLS over NFL and NHL? I don’t think so. If the Whitecaps move to Las Vegas, it will have to compete for scraps—with the WNBA and NLL too.
But here’s the kicker. Las Vegas already has a pro soccer team! I’m talking about the Las Vegas Lights, who currently play in USL Championship. And this team could wind up in USL Premier in 2028.
So MLS is relocating the successful Whitecaps because they apparently don’t have right valuation, putting them in a market that’s already saturated with bigger, more popular teams that play during the same time of year, where they could be competing with another pro #soccer team—one that is less likely to be relocated at that.
This is a terrible, boneheaded business move that could easily blow up in their face.