Be careful out there, "The Feed Is Fake".
"That 'viral' song, movie, meme, influencer, and celebrity drama was probably the product of a stealth marketing campaign."
Clipping is the primary tactic used by companies like Chaotic Good and Floodify (and many, others).
They're hired to turn a song, trailer, interview, speech, anything, into short, social-media-friendly segments. Those clips are then posted by 'normal-looking' accounts.
"Clipping’s origins go back to 2022, when Andrew Tate deployed members of his fan club to post clips of his podcast on social media... He briefly became one of the most Googled people on earth."
#Media #SocialMedia #Clipping
https://www.vulture.com/article/social-media-feeds-chaotic-good-projects-clipping.html