Scientists just found a way to break through #ClimateApathy

In a field of muddy results, it's among the clearest findings that one cognitive scientist has seen in his career.

Kate Yoder
May 05, 2025

Excerpt: "Liu worked with professors at Princeton to test how people responded to two different graphs. One showed winter temperatures of a fictional town gradually rising over time, while the other presented the same warming trend in a black-or-white manner: The lake either froze in any given year, or it didn’t. People who saw the second chart perceived #ClimateChange as causing more abrupt changes.

"Both charts represent the same amount of winter warming, just presented differently. 'We are not hoodwinking people,' said Rachit Dubey, a co-author of the study who’s now a professor of communications at the University of California, Los Angeles. 'We are literally showing them the same trend, just in different formats.' "

Read more / listen:
https://grist.org/science/break-through-climate-apathy-data-visualization-lake-freezing-study/?utm_source=firefox-newtab-en-us

#DataVisualizations #Climate #ClimateStripes #GlobalWarming #ClimateData