9News | Major Aussie online retailer snapped up after collapse, set for relaunch within weeks by 9News
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Click Frenzy, the once‑high‑profile Australian deal‑site that collapsed in March after fourteen years, has been bought by e‑commerce brothers Gabby and Hezi Leibovich—the founders of Catch of the Day—who intend to revive the brand within weeks. While the original model relied on a few massive, short‑burst sales, the new owners plan to shift to a steady stream of frequent, well‑curated offers that keep shoppers returning and give retailers a clearer way to stand out amid Black Friday, Prime Day and other constant promotions. They argue the Click Frenzy name still holds strong recognition, but the platform must adapt to modern online‑shopping habits by delivering sharper deals, a mix of well‑known brands, and a more user‑friendly experience that cuts through the noise of today’s deal‑saturated market.