CHRONICLE OF THE CONFECTIONARY CAPER
Over 12 tons of KitKats disappeared in Italy. Brands like DoorDash and KFC are joking about it online. Nestlé is investigating.
#KitKatTheft, #Nestle, #SupplyChain, #ViralMarketing, #ChocolateNews
https://newsletter.tf/12-tons-kitkats-vanish-italy-brands-joke/
Imagine 12 tons of KitKats disappearing! That's over 400,000 bars gone missing in Italy. Many brands are making jokes about it online.
#KitKatTheft, #Nestle, #SupplyChain, #ViralMarketing, #ChocolateNews
https://newsletter.tf/12-tons-kitkats-vanish-italy-brands-joke/
12 tons of KitKat bars stolen in chocolaty heist in Europe, Nestle says
A massive 12-ton shipment of Nestle's crunch KitKat bars was stolen in a chocolaty heist that risks causing a shortage in stores right before Easter. KitKat, owned by Swiss food giant Nestle, told AFP on Saturday that "a truck transporting 413,793 units of its new chocolate range has been stolen during transit in Europe." The shipment disappeared last week while heading between production and distribution locations, the company said. "We've always encouraged people to have a break with […]
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