£41.8m housing and retail scheme to transform former Maesteg industrial estate

Bridgend County Borough Council has confirmed the deal with Avant Homes for the purchase of land at the 16‑acre site on behalf of Bridgend‑based housing association Valleys to Coast. The £41.8 million scheme — the housing association’s largest development to date — will deliver up to 200 new properties alongside retail units, landscaped public space, improved transport links and other facilities.

The homes will offer a mix of low‑cost home ownership, open market sale, and affordable and social rent. Planning permission is already in place, with preparatory work to remove redundant industrial infrastructure due for completion by late 2025. Avant will then begin construction in early 2026, with the full development expected to be complete by 2030.

The council says the scheme forms a key part of its Local Development Plan and has been a decade in the making. Funding of £3.5 million from the Cardiff Capital Region has helped unlock the brownfield site, once home to the Revlon/Cosi factory and automotive parts manufacturer Cooper Standard.

Councillor Neelo Farr, Cabinet Member for Regeneration, Economic Development and Housing, said the multimillion‑pound investment would “completely transform our largest valleys brownfield site” and deliver “huge economic and social benefits” for the Llynfi Valley and Bridgend County Borough.

Valleys to Coast has also pledged £20,000 to support local projects during construction, underlining its social value commitments.

The wider scheme will introduce retail opportunities, green spaces and a modern transport interchange to better connect the community. Key partners include Clowes Developments, law firm Hugh James, and Cardiff Capital Region.

The redevelopment marks the latest milestone in a regeneration journey first reported by Swansea Bay News in 2022, when City Deal funding was confirmed to prepare the former industrial park for transformation.

Related stories from Swansea Bay News

Work to transform former industrial park for 200 home development underway
Preparatory works to remove old infrastructure and ready the site for a 200‑home development.

Plans to transform derelict Maesteg industrial estate take step forward
Outline planning approval for mixed‑use neighbourhood on former Ewenny Road site.

Derelict former Maesteg Industrial Park gets £3.5m City Deal funds
Funding package agreed to tackle key site remediation and infrastructure works.

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Work to transform former industrial park for 200 home development underway

The Ewenny Road Industrial Estate site was formerly home to the cosmetics company, Revlon’s factory – later taken over by Creative Outsourcing Solutions International (Cosi), and adjacent automotive parts manufacturer, Cooper Standard’s factory.

Using Cardiff Capital Region funding, Bridgend County Borough Council and Clowes Developments are working together to remove redundant infrastructure from the derelict site, ensure that previous mine shafts and culverts are filled in, and that unused pipes and cables can be diverted.

With planning permission already in place, this work will make the site ready for a developer to carry out new landscaping and construction which will include up to 200 new homes, new public open space, new retail units, and a new enterprise and employability hub.

Bridgend County Borough Council say that part of the overall site will also be used to develop new employment opportunities and a transport interchange that will ensure people can travel outside of the valley for additional work and training purposes.

Councillor Neelo Farr, Cabinet Member for Regeneration, Economic Development and Housing, said: “This ambitious project forms part of our Local Development Plan and has been carefully designed to ensure that it meets local housing, employment, and transportation needs.

“Once Clowes have completed the ground works, they will have transformed this former industrial estate into our largest local valleys brownfield site with more than 16 acres available for redevelopment.

“At the same time, the council is retaining an additional three acres so that we can develop new employment opportunities and a modern transport interchange.

“The finished project will deliver huge economic and social benefits for both the Llynfi Valley and Bridgend County Borough, and I am delighted to see that the work is making swift progress.”

Marc Freeman, Development Director at Clowes said: “We are extremely pleased that this major regeneration project has finally commenced which will bring much needed new homes and amenities to the area.

“It has been refreshing to work with Cardiff Capital Region and Bridgend County Borough Council, who have been so focused on delivering the project.”

#BridgendCountyBoroughCouncil #CardiffCapitalRegion #Clowes #construction #Maesteg #newHomes #regeneration