BBC News | Shrinking Milka chocolate bar tricked consumers, says German court

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A German court has ruled that Mondelēz’s Milka “Alpenmilch” bar, whose weight was secretly reduced from 100 g to 90 g while keeping the same purple packaging, deceived consumers and breached competition law; the Hamburg consumer protection office (VZHH) brought the case, noting the bar’s price rose from €1.49 to €1.99 in early 2025 despite the millimetre‑thin reduction, and branding it the “rip‑off packaging of the year 2025.” Mondelēz argued it had warned shoppers online and cited rising supply‑chain costs, but the court said the unchanged wrapper created a misleading visual expectation and required a clear notice on the packaging. The decision, which is not yet binding pending a possible appeal, highlights a broader “shrink‑flation” trend in Germany, with other brands such as Ritter Sport also cutting bar weights while keeping price and appearance largely the same, and echoes concerns from consumer groups that many everyday products—from chocolate to toothpaste—are being downsized to offset inflation.

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