🌀 ꜰʀɪᴄᴛɪᴏɴ ᴀꜱ ʟᴜxᴜʀʏ. The best experiences now add tension. A pause, a gate, a tiny delay, each builds anticipation. Friction = focus. #ExperienceDesign #BrandDesire #RightFriction https://www.dentsu.com/blog/human-truths-in-the-algorithmic-era-2026-media-trends