At the Tokyo Auto Salon, a bombshell was dropped—Toyota is set to elevate its Century brand, positioning it above even the prestigious Lexus as the pinnacle of ultra-luxury.

The unveiling of the Century GRMN (Gazoo Racing Meister of Nurburgring) concept, personally specced by ex-president Akio Toyoda, signals a new era in automotive opulence. Priced around $220,000, this bespoke SUV is just the beginning.

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