qwant news | Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn't Exist

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Sam Altman’s startup Tools for Humanity announced a new “Concert Kit” that would let verified humans buy concert tickets, initially claiming it would debut on Bruno Mars’s Romantic World Tour. Both Bruno Mars’s management and Live Nation quickly refuted the claim, stating they were never approached and that no partnership existed, and the company later revised its rollout to the 2027 European tour of Jared Leto’s Thirty Seconds to Mars. Tools for Humanity, founded in 2019 to use iris‑scanning and blockchain for human verification, says the product is meant to combat ticket‑bot problems that plague platforms like Ticketmaster, though the firm has not explained why it falsely cited a Mars partnership. The announcement was part of a larger event showcasing collaborations with brands such as Tinder, Zoom and DocuSign, amid ongoing challenges for the startup in gaining broader acceptance for its identity‑verification technology.

Read more: https://www.wired.com/story/sam-altman-orb-company-bruno-mars-partnership-fake/

#SamAltman #OrbCompany #BrunoMars #Ticketmaster #FTC #TiagoSada #JaredLeto #AlexBlania

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