Ad Fed Brains, And Other Stories
People absorb information passively. Humans can, of course, intently study; but few can fully switch off passive learning. This gives advertising incredible power over people they do not recognize.
I think "fresh, never frozen" is an amazing marketing p
https://www.masonpelt.com/ad-fed-brains-and-other-stories/
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Ad Fed Brains, And Other Stories - Mason Pelt
People absorb information passively. Humans can, of course, intently study; but few can fully switch off passive learning. This gives advertising incredible power over people they do not recognize. I think “fresh, never frozen” is an amazing marketing phrase for Wendy’s. But most of the time, taglines, slogans, and repeated phrases work because of the […]
