Mastodawn

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership

Variety

Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers
#Variety #News #AddressableAdvertising #AmazonAds #Roku #Upfront

Amazon and Roku will pool audiences tied to their connected-TV services for advertisers under terms of a new partnership

Variety

AMC Networks Launches Ad-Tech Enabling Programmatic Ad Buys Across Linear, Digital
#Variety #News #AddressableAdvertising #AmcNetworks #EvanAdlman

AMC Networks is launching new ad tech that will enable programmatic advertising to be purchased across linear and TV

Variety