3. Most of YouTube doesn’t get many views
Odds are, the videos you watch have >1,000 views, but those videos were just 13% of our sample. 4.9% don’t have any views at all. Even more stark is when it comes to comments and likes — 72.6% have no comments and 88.7% have no likes.
2. YouTube is mostly not in English
Our current best estimate is that 32% of videos where we can detect spoken language are in English, with 10.5% in Hindi, 8% in Spanish, slightly fewer in Portuguese, and just over 6% in Arabic.