My new crush

I now mostly scroll the bird site without logging in via a browser as it keeps me from spending too much time there but the way they’re promoting the new owner’s musings is that they surface under every tweet you might click on to see responses &tc. This garbage was under a post I clicked on. If I were a shareholder of his other companies I’d be livid that this is how he’s wasting his time. What is he actually focusing on?