Belinda Levez | Xochi Art

@xochiart
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Iโ€™m an art gallery owner and author. I write about the business side of the art world, helping emerging artists make informed decisions, build sustainable careers, and navigate the art market with confidence. I publish longer essays on Substack.

In my book, How to Price, Market & Sell Your Art: A Guide for Emerging Artists, I explore the structure of the art business in practical terms.

For artists and collectors alike, itโ€™s easy to focus on the most visible part of the art market: auctions, resale, and headline prices.

But most contemporary collections are formed in the primary market, through galleries representing living artists. This is where early acquisitions happen, pricing is established, and long-term relationships between collectors and artists begin to form.

Where Art Collecting Begins: Understanding the Primary Market

https://belindalevezgalleryowner.substack.com/p/where-art-collecting-begins-understanding?r=74olt8

Where Art Collecting Begins: Understanding the Primary Market

Why buying from primary art galleries offers affordability, transparency and direct access to artists.

Xochi Art | The Art Business for Artists

๐–๐ก๐š๐ญ ๐œ๐š๐ง ๐š ๐ฌ๐ข๐ง๐ ๐ฅ๐ž ๐ฐ๐จ๐ซ๐ค ๐ญ๐ž๐ฅ๐ฅ ๐ฎ๐ฌ ๐š๐›๐จ๐ฎ๐ญ ๐ญ๐ก๐ž ๐๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ ๐จ๐Ÿ ๐š๐ง ๐š๐ซ๐ญ๐ข๐ฌ๐ญ'๐ฌ ๐ฉ๐ซ๐š๐œ๐ญ๐ข๐œ๐ž?

Segment is a rare early work by Belgian artist Roger Remaut.

Many of the characteristics that define his mature work are already present: layered surfaces, embedded materials, abrasion, and a fascination with the traces left behind by time.

The work is now held in a private collection in California.

๐‘๐จ๐ ๐ž๐ซ ๐‘๐ž๐ฆ๐š๐ฎ๐ญ: 1995 ๐Œ๐ข๐ฑ๐ž๐ ๐Œ๐ž๐๐ข๐š ๐จ๐ง ๐‚๐š๐ง๐ฏ๐š๐ฌ, ๐‚๐š๐ฅ๐ข๐Ÿ๐จ๐ซ๐ง๐ข๐š ๐‚๐จ๐ฅ๐ฅ๐ž๐œ๐ญ๐ข๐จ๐ง

https://belindalevezgalleryowner.substack.com/p/roger-remaut-1995-mixed-media-on?r=74olt8

Roger Remaut: 1995 Mixed Media on Canvas, California Collection

Rare early work from the artistโ€™s transition into abstraction, defined by layered surface construction and material erosion

Xochi Art | The Art Business for Artists

๐Œ๐จ๐ฌ๐ญ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ ๐š๐ซ๐ž ๐๐จ๐ข๐ง๐  ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  โ€œ๐ซ๐ข๐ ๐ก๐ญโ€ ๐š๐ง๐ ๐ฌ๐ญ๐ข๐ฅ๐ฅ ๐ง๐จ๐ญ ๐ ๐ž๐ญ๐ญ๐ข๐ง๐  ๐ ๐š๐ฅ๐ฅ๐ž๐ซ๐ฒ ๐ซ๐ž๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง.

They build a social media presence, send submissions to galleries, attend openings, and try to follow all the advice theyโ€™re given.

And yet, many still struggle to move forward.

๐‡๐จ๐ฐ ๐†๐š๐ฅ๐ฅ๐ž๐ซ๐ฒ ๐‘๐ž๐ฉ๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง ๐‘๐ž๐š๐ฅ๐ฅ๐ฒ ๐‡๐š๐ฉ๐ฉ๐ž๐ง๐ฌ ๐ข๐ง ๐ญ๐ก๐ž ๐€๐ซ๐ญ ๐–๐จ๐ซ๐ฅ๐: ๐“๐ก๐ž ๐‡๐ข๐๐๐ž๐ง ๐…๐š๐œ๐ญ๐จ๐ซ๐ฌ ๐๐ž๐ก๐ข๐ง๐ ๐’๐ž๐ฅ๐ž๐œ๐ญ๐ข๐จ๐ง

๐Œ๐š๐ค๐ข๐ง๐  ๐š ๐Ÿ๐ฎ๐ฅ๐ฅ-๐ญ๐ข๐ฆ๐ž ๐ข๐ง๐œ๐จ๐ฆ๐ž ๐Ÿ๐ซ๐จ๐ฆ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ซ๐ญ ๐ข๐ฌ๐งโ€™๐ญ ๐ฃ๐ฎ๐ฌ๐ญ ๐š ๐ฉ๐ซ๐ข๐œ๐ข๐งg problem.

Itโ€™s a structure problem. You need a working model for how the numbers actually fit together.

Hereโ€™s a simple breakdown:

๐‡๐จ๐ฐ ๐Œ๐š๐ง๐ฒ ๐€๐ซ๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ ๐ƒ๐จ ๐˜๐จ๐ฎ ๐๐ž๐ž๐ ๐ญ๐จ ๐’๐ž๐ฅ๐ฅ ๐ญ๐จ ๐Œ๐š๐ค๐ž ๐š ๐‹๐ข๐ฏ๐ข๐ง๐  ๐š๐ฌ ๐š๐ง ๐€๐ซ๐ญ๐ข๐ฌ๐ญ?
https://belindalevezgalleryowner.substack.com/p/how-many-artworks-do-you-need-to?r=74olt8

๐Œ๐จ๐ฌ๐ญ ๐š๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ ๐ฆ๐ข๐ฌ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ฐ๐ก๐ฒ ๐ญ๐ก๐ž๐ฒ ๐ฌ๐ญ๐ซ๐ฎ๐ ๐ ๐ฅ๐ž ๐Ÿ๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ๐ฅ๐ฒ

The real answer is uncomfortable.

I publish weekly breakdowns on Substack about how money actually works in the art world. Who earns it, who doesnโ€™t, and why.

This weekโ€™s article:

Why Do Most Artists Struggle Financially?
The Real Economics of Art Careers
https://belindalevezgalleryowner.substack.com/p/why-do-most-artists-struggle-financially?r=74olt8

A๐ซ๐ž ๐˜๐จ๐ฎ๐ซ ๐€๐ซ๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ ๐ญ๐ก๐ž ๐–๐ซ๐จ๐ง๐  ๐’๐ข๐ณ๐ž?

Many artists make a critical mistake early in their careers. They visit museums, biennials, and major galleries, see enormous works by established artists, and conclude that this is what successful art looks like. What they fail to see is the market structure behind those works.

๐€๐ซ๐ž ๐˜๐จ๐ฎ๐ซ ๐€๐ซ๐ญ๐ฐ๐จ๐ซ๐ค๐ฌ ๐ญ๐ก๐ž ๐–๐ซ๐จ๐ง๐  ๐’๐ข๐ณ๐ž?
https://belindalevezgalleryowner.substack.com/p/are-your-artworks-the-wrong-size?r=74olt8

Most artists are told to "just make great work and everything else will follow."

Unfortunately, that's not how the art world works.

This week's newsletter brings together a series of articles on art pricing, gallery relationships, artist positioning, collector behaviour, and building a sustainable career as an artist.

For collectors, I've also included resources on contemporary art collecting, exhibitions, and investment.

๐Ÿ‘‡ Read Newsletter #6
https://belindalevezgalleryowner.substack.com/p/xochi-art-gallery-newsletter-6-art?r=74olt8

Xochi Art Gallery Newsletter #6: Art Pricing, Galleries, Artist Careers & Collecting Contemporary Art

How the Art World Really Works

Xochi Art | The Art Business for Artists

X๐จ๐œ๐ก๐ข ๐€๐ซ๐ญ ๐†๐š๐ฅ๐ฅ๐ž๐ซ๐ฒ ๐๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ #6: ๐‡๐จ๐ฐ ๐ญ๐ก๐ž ๐€๐ซ๐ญ ๐–๐จ๐ซ๐ฅ๐ ๐‘๐ž๐š๐ฅ๐ฅ๐ฒ ๐–๐จ๐ซ๐ค๐ฌ

Most advice on pricing, galleries, and building an art career skips how the system works in practice.

In this edition, Iโ€™ve brought together a series of articles exploring how the art world operates beneath the surface - from pricing and positioning to gallery relationships and what collectors actually respond to. This now continues as a weekly Substack series:

๐—๐จ๐œ๐ก๐ข ๐€๐ซ๐ญ | ๐“๐ก๐ž ๐€๐ซ๐ญ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐Ÿ๐จ๐ซ ๐€๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ
https://belindalevezgalleryowner.substack.com/p/xochi-art-gallery-newsletter-6-art?r=74olt8

Artist Collectives: Fight Club for Artists

For emerging artists, artist collectives can be an effective way to build visibility outside the traditional gallery system. But the collectives that survive are usually the ones that evolve beyond ego competition and begin functioning like organised institutions rather than artistic Fight Clubs.

https://belindalevezgalleryowner.substack.com/p/artist-collectives-fight-club-for?r=74olt8

Artist Collectives: Fight Club for Artists

How artist collectives help emerging artists gain visibility and why many collapse under ego conflicts, poor organisation and competition for exposure.

Xochi Art | The Art Business for Artists

๐‡๐จ๐ฐ ๐€๐ซ๐ญ ๐‚๐จ๐ฆ๐ฉ๐ž๐ญ๐ข๐ญ๐ข๐จ๐ง๐ฌ ๐๐ฎ๐ข๐ฅ๐ ๐•๐ข๐ฌ๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐š๐ง๐ ๐‚๐ซ๐ž๐๐ข๐›๐ข๐ฅ๐ข๐ญ๐ฒ ๐Ÿ๐จ๐ซ ๐„๐ฆ๐ž๐ซ๐ ๐ข๐ง๐  ๐€๐ซ๐ญ๐ข๐ฌ๐ญ๐ฌ

After art school, the biggest problem is that no one knows you exist as an artist. So how do you build visibility in a system with no clear entry point?

https://belindalevezgalleryowner.substack.com/p/how-art-competitions-build-visibility?r=74olt8