Derek Bell | The Eloqua Guy

@theeloquaguy
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5 Following
4 Posts
Derek has worked in the Sales & Marketing Consulting and CRM industries for over 25 years. He's consulted to companies in Australia and overseas helping them develop processes to support their lead generation, marketing and sales businesses. He sees Marketing Automation, CRM and Social as CX enablers and not solutions in and of themselves. The greatest success comes when you have access to all stages of the buyer's journey and can act on that data.
Derek Bell | The Eloqua GuyJun 18

A lesson on #trust and how a brand must be vigilant.

A Tasmanian tour booking site published AI-generated content that sent travellers looking for “Weldborough Hot Springs” where no such hot springs exist.

#marketingautomation #privacy #trust #GenAI

https://derekbell.com.au/2026/06/human-in-the-loop-marketing-copy-genai-review/

Derek Bell | The Eloqua GuyMay 17

Inclusion isn’t a vibe. It’s friction removal.

Because my audience is mostly marketing and AI folks, I’ll put it in terms we all recognise: inclusion is a systems problem.

When someone can’t be fully themselves at work, they’re doing extra work. Not the kind that shows up in a sprint plan or a quarterly goal, but the constant background processing: “Is this safe?”, “Will this change how I’m seen?”, “Do I need to manage this person’s reaction?”

https://derekbell.com.au/2026/05/lgbtqia-inclusion-workplace-idahobit/

Derek Bell | The Eloqua GuyMay 17

Personas get treated like a branding exercise: a slide deck, a stock photo, a name like Busy Beth, then everyone goes back to building campaigns the same way they always have.

In marketing automation, personas are only useful if they change what you do, how you build audiences, how you personalise content, and how you decide what to send next.

I’m going to talk about this through an Eloqua lens because that’s where I’ve spent most of my time...

https://derekbell.com.au/2026/05/eloqua-personas-segmentation-dynamic-content/

Derek Bell | The Eloqua GuyMar 9, 2025
I spend much of my work in front of a screen, helping Eloqua clients with their marketing automation campaigns. Social is a part of that, and my main reason for creating a Mastodon account was to find a new place to engage with like minded people. So, here goes.