Graeme Swank

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Dire Straits - Sultans Of Swing (Official Music Video)

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@onpaperwings is Mark Knopfler aware of this?

@onpaperwings @thierryblancpain @flaviazim On pricing it’s a bit of a prisoner’s dilemma, and then there’s also the different market segments.

I don’t even know what I’d do if I were in an older designer’s shoes either. There’s other entities to sell to, but a similar market outcome. Perhaps there’s some way to structure something else that takes the employees into account while having it remain independent, but that’s probably complicated.

@onpaperwings @thierryblancpain @flaviazim
Also, if any foundries or designers who have been around since at least 2010, I’d love some help on historical pricing data if you’re willing to share. It’s hugely time consuming and not a given that anything will be there using the internet archive.

@onpaperwings @thierryblancpain @flaviazim
The second is what happens when legacy indie foundries start to reach retirement age? Do they sell their IP? Do they give the foundry to employees? Something else? If it’s the first I think that would make it even harder to compete against.

Sorry for the stream of consciousness, I’ve been thinking on these structural things for a while, and I’m not sure how much of that is on point.

@onpaperwings @thierryblancpain @flaviazim
But, if discounted fonts due to inflation is real, then I would think that favors established stakeholders (as they have more of a library, more capital, etc.) and can bear that cost more than someone starting out. To compound the problem, they’re generally the ones setting the going rate (setting aside Google, MT, Adobe, etc.).
@onpaperwings @thierryblancpain @flaviazim
The first is that font license prices over time have not kept pace with CPI or cost of living, meaning that fonts now are deeply discounted. I have some data I have analyzed on that, but I would like to have more data points.
@onpaperwings @thierryblancpain @flaviazim
I think the truism of “There’s always room for one more” can be applied. But I think there are other concerns for newer designers that is more market based. In a broad sense, for smaller one person foundries, we are essentially local businesses operating in a global marketplace that favors larger entities. Then there’s two issues I see, one that has happened and one that is in the near future (not AI)
@onpaperwings Similar to my experience. I live a mile away from a highway and they sky looked as if it was just a cloudy night (even thought it was clear) and reflecting the street lights. Fingers crossed that the clouds lift tonight.
@onpaperwings Amazing! How does you photo compare to seeing it in person?