Mastodawn

Gartner predicts PR budgets will increase two-fold by 2027. It's because of AI answers replacing search - GEO or AEO. I've unpacked and analysed this and Gartner's other four predictions in this long read article.
https://www.stuartbruce.biz/2026/02/gartner-predicts-pr-budgets-will-increase-2x-by-2027/

Gartner predicts PR budgets will increase 2x by 2027 | Stuart Bruce

Source: Gartner Gartner predicts a two‑fold increase in PR and earned media budgets by 2027 as AI answer engines replace traditional search. Exciting news for the public relations and communications i

Stuart Bruce the PR Futurist

Stuart Bruce | PR Futurist 💡Feb 16

At last West Yorkshire is getting its own version of The Mill, The Tribue, and The Post from Mill Media. They are the real news newsletters that have taken Manchester, Sheffield and Liverpool by storm. If you value real regional news then pledge your support now.
https://leeds.ghost.io/lp-1/

Join The Mill - Quality journalism for Greater Manchester

The Mill produces local journalism that is both informative and enjoyable to read — including investigations, culture pieces and opinionated columns about Manchester's biggest talking points.

Leeds' new local paper

Stuart Bruce | PR Futurist 💡Jan 21

LinkedIn has just released its annual list of Jobs on the Rise in Leeds, ranking the area's 10 fastest-growing jobs. The good news is that 'Founder' is second which could indicate a growing economy. The bad news is founders are 68% male and just 32% female.
https://www.linkedin.com/pulse/linkedin-jobs-rise-2026-10-fastest-growing-roles-leeds-bfzae/

LinkedIn Jobs on the Rise 2026: The 10 fastest-growing roles in Leeds

See the most in-demand roles in Leeds on LinkedIn's data-backed ranking of the 10 fastest-growing job titles

Stuart Bruce | PR Futurist 💡Jan 19

Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.

Stuart Bruce | PR Futurist 💡Jan 19

Great to see the Samaritans at Wakefield Westgate for Brew Monday reminding everyone to talk, share and listen. And they gave me a Tunnock's Wafer which certainly brightened my Monday.

Stuart Bruce | PR Futurist 💡Dec 9

Communications planning for 2026? Don't jump straight to tactics. Use OST:

🎯 Objectives: Start with business goals, then translate them into comms goals that contribute to success.
🗺️ Strategy: The "what." Your guiding approach.
🛠️ Tactics: The "how." The specific actions and channels.

Get the order right. O -> S -> T.

Stuart Bruce | PR Futurist 💡Dec 9

Google Slides is truly shocking. The very first thing I try to do, it can't do! Appears I can only use videos from YouTube or on Google Drive. Why can't I just upload it and it puts it in Google Drive for me? PowerPoint so much faster, easier, flexible and more powerful.

Stuart Bruce | PR Futurist 💡Dec 8

Has anyone cracked writing custom instructions for AI to make it always use British English and never Amercian English? Explicit instructions like "Use sentence case for headlines, never use capitals within the sentence", "Use S in preference to Z" don't work. The headline one never! Anyone?

Stuart Bruce | PR Futurist 💡Dec 5

Planning and Managing Public Relations Campaigns - A strategic approach is my fifth day of Advent as it is essential reading for anyone who professes to be a public relations professional. The sixth edition is just out and author Anne Gregory is joined by a new co-author Mandy Pearse. Once again I was privileged to be able to make a small contribution alongside some excellent industry colleagues. It's packed with theory turned into practical advice and real world case studies.

Stuart Bruce | PR Futurist 💡Dec 2

How AI savvy are you? On the second day of my Advent calendar I bring you the fun So You Think You Know AI for PR quiz. Are you an AI Super Hero powering your way to success with super human powers aided by AI or are you still lagging behind with Analog AI? https://purposefulrelations.com/ai-quiz/