Read this article, or at least the first bit of it describing the shopping experience searching Amazon for a "spatula."

Then go to Target's web site and search "spatula" and compare the difference.

Brick-and-mortar shops augmented with online presence for long-tail inventory are about to have a resurgence.

https://nymag.com/intelligencer/2023/01/why-does-it-feel-like-amazon-is-making-itself-worse.html