I want AI to help me figure things out. Not make things up for me.

Apple is clearly looking at the figuring out part - a lot of useful features were presented (albeit with a lot of future tense in the statements). A big plus that it's being done in a private context.

But it's the made up art where everyone (rightly) focuses their attention. Given the huge number of creative people using Apple products, taking away our collective imagination feels like a huge misstep.