Musk you caused another scandal on Twitter by posting a picture of Stalin.
Result? Thousands of angry shares calling him an “idiot”.
But Musk is just using the same media tactics as Trump:
- making an incendiary or incredibly stupid statement
- which are then shared by 1000 of supporters
- but also shared by, most importantly, 10’000 of his opponents
In the times when media is all about “clicks”, “enagements”, “shares”, “brand recognition”, it’s not Musk who is an idiot here.
We somehow forgot about the most efficient social protest strategy - ostracism. Just block toxic people and never see them again.