Sabri Hakuli

@sabrihakuli
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78 Posts

There’s a huge misunderstanding.

When I say most websites are outdated, I’m not talking about the ones from the early 2000s or even the 2010s.

I’m talking about sites that were built last year.
Even a few months ago.

Because the truth is, web design and user experience are evolving faster than ever.

And what felt modern yesterday can already feel behind today.

People remember experiences based on peaks and endings.

A smooth hover.
A satisfying click.
A clean success message.

Those tiny details create emotional spikes.
And spikes create memory.

Cheap sites do the minimum.
Premium sites care about the smallest moment.

You can’t point to one specific thing.
It’s not just the colors or the layout.

It’s a feeling, the sense of quality, trust, and authority.

There are some core principles that separate cheap-feeling websites from truly premium ones that only UI/UX Designers kn

Recently worked on Sacavia, a product built around discovering and sharing what’s happening around you.

Designing for real-world context changes everything.
Content isn’t abstract.
Posting isn’t isolated.
Place becomes part of the experience.

Early-stage products don’t need more features.
They need fewer assumptions.

Design should come first.

Not because design is decoration,
but because it’s the fastest way to test decisions.

With design, you can validate flows, messaging, and priorities
before committing time, money, and engineering effort.

You see what works, then decide if it’s worth investing in.

Ship later.
Decide earlier.

There’s a common idea that you’re paying for pixels.
You’re not. - You’re paying for speed and momentum.

The real cost of a slow project isn’t the work itself.
It’s the weeks lost to back-and-forth,
fixing things that shouldn’t have broken,
or waiting while someone “figures things out.”

Those delays add up.
Not on an invoice, but in stalled progress.

Visual design is not the reason most products fail.

Confusing flows are.
Poor structure is.
Unclear value is.

A beautiful interface won’t save a product
where users can’t find things or complete workflows.

Structure is the engine.
Visual craft is a multiplier.

One scales trust.
The other determines whether the product works at all.

Design creates curiosity.
Curiosity makes users explore.

That’s not visual polish.
That’s behavior shaping.

The bottom navigation is no longer a bar.

In a recent project I used the new iOS 26 style to reduce visual weight while keeping core actions one tap away.

Good UI doesn’t ask for attention.
It earns trust by disappearing.

AI Assist at Publer ✨