| Location | San Francisco |
| Socials | https://bsky.app/profile/pmorelli.bsky.social http://twitter.com/pmorelli |
| https://www.linkedin.com/in/peterfmorelli/ | |
| Past Lives | Lyft, Twitter, Salesforce |
Zuper went from stitching together crash and analytics tools to having full on-device context across complex mobile workflows.
With bitdrift, their team now catches issues before they reach customers, debugs faster in production, and finally has the full picture.
Read the case study: https://bitdrift.io/case-study/zuper
🎙️ New episode of Beyond the Noise!
Chick-fil-A's volume doesn't just stress the kitchen it stresses the tech stack.
Brian Chambers (Chief Architect) helped build the answer: Kubernetes inside of 3,500+ restaurants – one of the industry's largest edge computing deployments.
🎧 Worth your commute: https://bitdrift.io/podcast/beyond-the-noise/episode-10
Matt Klein sits down with Brian Chambers, Chief Architect at Chick-fil-A, to unpack what it takes to run modern digital ordering and high-volume restaurant operations at scale—from dial-up daily transmissions to cloud-era edge computing.
📣 Announcing wide availability of bitdrift's Bring Your Own Cloud (BYOC) for AWS!
Enterprise teams can now choose from 3 deployment options depending on data ownership and compliance needs.
🔗 Full details in our blog post: https://blog.bitdrift.io/post/announcing-byoc
If you've built an Android app in the last decade, you've almost certainly shipped @jessewilson's code to your users.
OkHttp. Original Android team at Google. Square/Cash App. Jess joins Matt Klein on 🎙️ Beyond the Noise to talk about how it all happened – and why he's more excited about the future of WebAssembly than anything AI.
🎧 Listen on your favorite podcast app: https://bitdrift.io/podcast/beyond-the-noise/episode-9
Matt Klein sits down with Jesse Wilson, one of the most influential engineers in the mobile world, to trace the open source dominoes that shaped modern Android—from pre-GitHub SourceForge projects to OkHttp, HTTP/3, and a contrarian bet on WebAssembly.
Over 10 years at Uber, Phil Rabin watched the mobile app grow into a codebase adding ~1MB of compiled code per week – putting the team weeks away from App Store download limits. That's when they realized no refactoring would save an architecture that couldn't scale. Today at SoFi, Phil runs one of the world's largest Flutter apps and is hitting familiar walls.
🎙️ Latest Beyond the Noise episode: what breaks at scale & why mobile dev problems from 2015 still exist: https://bitdrift.io/podcast/beyond-the-noise/episode-8
Phil Rabin, Engineering Director at SoFi, joins Matt Klein to discuss the evolution from early web development to modern mobile engineering, sharing insights from building at scale at Uber and SoFi.
Is OpenTelemetry the foundation for mobile observability? Not really. 🔍
OTel standardizes backend telemetry, but mobile has different constraints. Instead of streaming telemetry constantly, bitdrift stores it on-device and retrieves what you need, when you need it.
The workflow: Users in a region report slow checkouts → query affected sessions → enable tracing for that cohort → correlate with backend. No app release required. ⚡
🚩 Big update: announcing feature flag support in bitdrift Capture.
Crashes often come from new code paths. Now you can see exactly which feature flags and variants were exposed when an issue occurred.
• Filter issues by experiment or variant
• See feature flags directly in issue reports
• Match on exposures in workflows
Full announcement in our latest blog post.👇 https://blog.bitdrift.io/post/announcing-feature-flags
🎙️New Beyond the Noise episode alert! Hear Ty Smith, Principal Engineer at Uber, discuss his career path, the coming validation/observability crunch, and the rise of AI-driven development.
Check it out here, or wherever you get your podcasts!
Matt Klein sits down with Ty Smith, Principal Engineer at Uber and longtime Android community pillar, to trace a career from tinkering on a Pentium at age six to building at Uber scale. They discuss mobile monoliths, AI-driven development, and how the software engineer role may evolve over the next decade.
We’re hosting a mobile engineering happy hour in San Francisco next Tuesday, on the 11th. We'll be at Bar Darling, one of my favorite SF bars.
We’d love for any folks local to SF to come join us for some food and drinks, talk mobile, and network a bit!
Register here: https://luma.com/5mepetxx?tk=ZbNsDo
bitdrift
Ian Brown 
