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Look up the Osborne 1, the first "portable" (i.e. luggable) computer. They went out of business not only because they lost money on each unit, but because of how many they sold. Then they pre-announced their next model, which killed all demand for the existing one, and they were toast.

Are there any factual allegations on that page? All I could find was "the method described in the paper is not the method the authors actually used", without any elaboration.

I'll add that the reaction of most of academia will be "It's in a management journal - of course it's nonsense."