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About 70% of Twitter’s top 100 ad spenders from before Mr. Musk’s takeover weren’t spending on the platform as of the week ending Dec. 18, according to an analysis of data from research firm Pathmatics. https://www.wsj.com/articles/elon-musk-twitter-advertisers-exodus-11671722594
Elon Musk’s Campaign to Win Back Twitter Advertisers Isn’t Going Well

Executives are promising big incentives and new technology while also trying to explain the actions of their new owner

WSJ
being on here reminds me of the early days of twitter @mmasnick