Philip Elmer-DeWitt

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17 Following
5.1K Posts
Former newsmagazine writer and editor (Time, Fortune) now writing daily blog about Apple (http://ped30.com). It's an experiment in ad-free jounalism on the net.

Mark Gurman: Apple granted iPhone designers anti-poaching stock options

"In many cases, the awards — separate from Apple’s typical bonuses — are worth roughly $200,000 to $400,000 over the full vesting period."

https://www.ped30.com/2026/03/27/apple-designers-bonus-poaching/

Apple quietly pulls plug on 'cheese grater' Mac Pro

"To me, this is the strongest Mac lineup in years, and perhaps the strongest Mac lineup ever." — 9to5Mac's Chance Miller

https://www.ped30.com/2026/03/27/apple-cheesegrater-mac-pro/

Marques Brownlee: Apple's new laptops are putting Microsoft on notice

"It's become pretty clear, the more I think about it, that Windows vs. Mac laptops is basically the same as iPhone vs. Android."

https://www.ped30.com/2026/03/27/apple-windows-laptops-brownlee/

Harry McCracken records Apple's origin story

"Today, as Apple turns 50, its presence in our lives is so pervasive—2.5 billion of the company’s devices are in active use—that its unlikely origin story is more resonant than ever."

https://www.ped30.com/2026/03/27/apple-mccracken-oral-history/

Wedbush's Street-high $350 Apple target is nearly $100 above the share price

"Apple remains one of our favorite tech names and one of our IVES AI 30 winners as the consumer AI Revolution ultimately goes through the walls of Cupertino." — Analyst Daniel Ives

https://www.ped30.com/2026/03/27/apple-wedbush-ives-walls/

Premarket: Apple is green

From Barron's' "Market Extends Slump Despite Trump Delaying Iran Attacks. Futures Fall With Nasdaq in Correction Territory." posted early Friday.

https://www.ped30.com/2026/03/27/apple-premarket-green-3-27-26/

Is this why Apple jumped Thursday morning?

"The expansion builds on Apple's $600 ​billion, four-year commitment to invest in U.S. manufacturing ​announced last year."

https://www.ped30.com/2026/03/26/apple-pop-thursday/

Google's breakthrough is Apple's gain

The Jevons Paradox showed that the more efficient coal production technology became, the more demand rose.

https://www.ped30.com/2026/03/26/apple-google-jevons-paradox/

Needham: Why the AI buildout hasn't paid off yet

"Friction in replacing FTEs with LLMs owing to emotional connections may negatively impact near-term ROICs on GenAI investments." — Analyst Laura Martin

https://www.ped30.com/2026/03/26/apple-ai-needham-payoff/

How a friend of the bros sees Zuck's judicial comeuppance

"This week two verdicts came in quick succession. First, a New Mexico jury ordered Meta to pay $375 million for knowingly enabling child predators on Instagram and Facebook."

https://www.ped30.com/2026/03/26/apple-om-zuck-trials/