The privacy of the public is abused by just about every website you visit. Laws state that websites cannot set cookies without permission but many of them still do.
And the ICO, paid for out of public money to protect us, are recommending that the laws be relaxed.
If you can't make people reach the target, lower the bar so they can!!
Our advice to government on potential changes to online advertising rules
Online advertising is a key component of the UK’s digital economy, helping to fund content, services and innovation across the web. At the same time, the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR) play an important role in safeguarding people’s rights and freedoms when they use online services.