Google's PMAX was a black box.
Now there's a Channel Performance report that shows exactly where your spend goes.
New video breaking it down 👇
https://www.youtube.com/watch?v=wkA4xwWKrkE
E-commerce stores launching PMax first in 2026 are doing it backwards.
You need Search + Shopping data first.
Otherwise Google's AI flies blind.
12-min breakdown of the 3-phase system that actually works:
"You NEED to automate everything with AI"
Reality: 10 hours debugging + $150/month in tools to replace something that took 5 minutes manually.
FOMO is not a productivity strategy.
Agency charging $5K a month.
I audited their client's account in 20 minutes.
Found:
→ Broken conversion tracking
→ PMAX cannibalizing Shopping
→ No optimization in 2 months
→ Active policy violations
Your Google Shopping feed is costing you 30-40% of your ad budget 💸
Most e-commerce stores obsess over bidding strategies while their product feed is completely broken.
Feed optimization = backbone of Shopping and Performance Max campaigns.
What actually matters: https://www.youtube.com/watch?v=T0_83k1qq8Y
SEO in 2026 is completely different than 2020.
65% of searches = ZERO clicks.
AI answers questions. Users never visit websites.
Here's what changed (and what you need to do about it):
https://www.youtube.com/watch?v=ImECPhMhBKk
Is your 2.5% e-commerce conversion rate good or terrible?
Most store owners have no idea.
I just found a free tool that shows you exactly how you stack up against 400+ brands in your industry:
https://marketing.dynamicyield.com/benchmarks/
https://marketing.dynamicyield.com/benchmarks/
Most e-commerce stores waste money on Google Ads because they treat it like a slot machine.
After managing 50+ stores, I wrote the exact framework that actually works.
Full breakdown:
https://ppc.io/blog/ecommerce-profit-framework-google-ads
Stop using deceptive patterns on your landing pages.
Fake urgency, hidden costs, confirmshaming - they convert once then destroy customer trust.
You're paying for traffic that never returns.
Full list of what NOT to do:
https://www.deceptive.design/types
Build trust, not tricks.
E-commerce stores without product reviews are basically asking customers to trust a stranger with their money.
Spending $10K/month on Google Ads but no Yotpo/Loox/Judge.me?
You're paying for traffic you'll never convert.
If you're NOT using reviews, why not?
