The article writer is an idiot and you may be too. It says nothing about DEI expertise.
This is equivalent to dunking on scientists when a flat earther claims to be a “science expert”.
I think the largest challenge though is maintaining the distribution and managing the associated upfront costs.
Existing large content producers could likely afford to handle this but new producers could struggle paying to seed their content.
Though I do think overall this is more achievable than people give it credit for: