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A 1937 poster demonizing jaywalking. In the early 20th century, it became clear that the proliferation of cars was dangerous for pedestrians. In order to make city streets easier for drivers to navigate, auto companies invented the crime of "jaywalking" ("jay was slang for "fool") in order to get pedestrians out of the streets. It was successful. Soon, after streets went from being places of commerce and communication to the domain of automobiles.