Fascinating. My takeaway for Service Area Businesses:
- Verify your listing in the general physical area you WANT to rank in (however you possibly can)
- Move your business to your actual location & re-verify
- Hide your address, per GBP guidelines

https://whitespark.ca/blog/2023-do-service-areas-impact-rankings-for-local-seo/

An appallingly bad job of ranking, but also shows what a huge dropoff there is after Riviera (which would be my #3).

The (lack of) course quality is the primary reason I only watch 1-2 non-majors a year.

https://www.golfdigest.com/places-to-play/collections/pga-tour-courses-ranking

Excellent article by @Benfisher on Google LSA spam

https://searchengineland.com/google-local-services-ads-arbitrage-387645

Only missed one of these (because I initially thought there was only one chatGPT per set).

https://www.nytimes.com/interactive/2022/12/26/upshot/chatgpt-child-essays.html

I’d imagine this gets a lot harder when you’re looking at ~8th-grade level writing.