A hobby. A frustration. A Photoshop file.
→ 10 years
→ A brand
→ A full-time income in Second Life.
This one’s about creativity, risk, and what happens when you keep showing up. New video out now 🎥 https://www.youtube.com/watch?v=ocxnVe9YUrw

Valentine’s Day feels like the right time to ask something thoughtful rather than fluffy. Would you fall in love with someone you’ve never touched? I’m going live with Cole to explore real life love, virtual relationships, long-distance reality, and the strange honesty that can exist behind avatars. It’s less simple than people think.
https://youtube.com/live/REFW_lceJ0o

The video that was meant to go up tomorrow morning (Aussie time) has been delayed. Reason: I couldn’t decide on accessories.
Filming take less time than outfit decisions, which feels illegal but here we are.
Coming very soon. I promise. 🙃

Andy’s off this week, so I’m shaking things up. Joining me instead is Cole from GHB. Same livestream, different dynamic. Let’s see where the conversation goes https://youtube.com/live/rO9DUzIEz-s

Livestream today. A conversation about the word friends from real life to digital worlds, and how its meaning keeps shifting. If you’ve thought about this before, you’ll want in. https://youtube.com/live/wJbR-nCjGWE

"Looking for friends" posts always make me pause. What are you expecting? Friendship has never worked like ordering groceries. Not offline in the 80s, not online now. Same awkwardness, just faster and more visible. We blame social media, AI, screens. But maybe it's just always been hard and we've convinced ourselves it shouldn't be. https://youtu.be/XehCKNAiTf0

Context matters. One image reflects the platform as it exists. The other reflects an interpretation layered on top. How do these two representations frame the same subject for you?

New year. Same grid.
Still worth paying attention.

Not everyone celebrates. Not everyone’s okay. This is just a thank you to the friends I found this year, and to everyone who shared a moment along the way. https://www.youtube.com/watch?v=3P97uLk7LvA

Remove the brand name and the tiny caption. What’s being sold here? A dress? An AO? A skin? Jewellery? A stock image? And would you know this is a Second Life avatar? Because I wouldn’t. If the logo has to explain it, the ad already failed.