@mbloomstein

464 Followers
410 Following
94 Posts
Content strategist, speaker, author: TRUSTWORTHY (http://amazon.com/dp/1989603920/), CONTENT STRATEGY AT WORK (2012), and BrandSort (2016). Liberal and dog lover. 
#contentstrategy #uxdesign #designsystems #postcardstovoters #outlander #womentalkdesign (and shamelessly enthusiastic about all of them)
Websitehttps://appropriateinc.com/contact
LinkedInhttps://www.linkedin.com/in/mbloomstein/
Trustworthyhttps://www.amazon.com/Trustworthy-Smartest-Brands-Cynicism-Bridge/dp/1989603920
mbloomsteinApr 27, 2023

There’s a pileated woodpecker bopping around in the woods outside my window and every time I glimpse him out of the corner of my eye, my lizard brain—like Cro-Magnon brain—thinks OMG PTERODACTYL

because they are BIG

This is less a shoutout to bird folks and more to mastodon Mastodon

mbloomsteinApr 22, 2023

“What nobody talks about is content moderation is what makes Twitter usable—what makes the internet usable at all,” @caseynewton on This American Life to @yoyoel, former Twitter head of Trust and Safety.

Again, for the folks in back!

https://www.thisamericanlife.org/797/what-i-was-thinking-as-we-were-sinking

What I Was Thinking As We Were Sinking - This American Life

It's funny the things that go through your head during a disaster.

This American Life
mbloomsteinMar 2, 2023
Some anniversaries just sneak up on you… 2 years ago today, #TrustworthyBook came out! 🎉 Here’s to the friends, reviews, and MANY lessons
…from #publichealth communication about a pandemic, in a pandemic? ✅
…on building trust even with AI, politics, and vulnerability? ✅
…on launching a virtual book tour before THAT was a thing? ✅
Thanks to all who boosted it, bought a copy, brought me in to speak with their teams, and wrote a review—wanna add yours here? https://a.co/d/4mHeWMO
mbloomsteinFeb 27, 2023

“Social cohesion matters more than mandates.” That realization is HUGE for how we engage and empower people through public health communication moving forward.

Three years in, social cohesion—or trust—has been the greatest driver of successful outcomes at state and country levels in the pandemic thus far. I don’t agree with all of this report, but it’s worth a deep listen. From Dhruv Khullar at @NewYorker #publichealth #contentstrategy

https://www.wnycstudios.org/podcasts/tnyradiohour/articles/pandemic-three-who-got-it-right-pod

The Pandemic at Three: Who Got it Right? | The New Yorker Radio Hour | WNYC Studios

The contributing writer Dhruv Khullar examines what strategies worked to control the virus, and talks to the C.D.C.’s director, Dr. Rochelle Walensky, about the issue of misinformation.

WNYC Studios
mbloomsteinFeb 13, 2023
Uno dos tres I am NOT ready for quatorze “weather balloons”
mbloomsteinFeb 13, 2023
Wait why is Bud Light using Absolut Vodka’s typeface?! That was Futura Extra Bold Condensed, yes this is about the #superbowl
mbloomsteinFeb 8, 2023
So that memorable trip to Iraq Sarah Huckabee Sanders recounted? Let’s remember it in full: Trump exposed a covert Navy SEAL deployment by tweeting photos that didn’t blur out their faces, violating security protocol and endangering the team.
Yes, let’s honor their service. #sotu2023
mbloomsteinFeb 8, 2023
Remember when SC Rep Joe Wilson interrupted Obama, yelling “you lie!” during the SOTU? He apologized swiftly and the GOP condemned his action. Tonight, they’re a party of hecklers. #sotu2023
mbloomsteinFeb 8, 2023
“Equal protection under the law is a covenant we have with each other.” Biden’s call to commitment is a call to action to a party of cowards committed to inaction. #sotu2023
mbloomsteinFeb 8, 2023

In reminding McCarthy to smile, and that they can work together, Biden’s playing parental high ground: stay the course and maintain enthusiasm with a petulant child until they get through it so you can proceed together.

Good governance is good parenting—especially with brats. #SOTU2023