We ran an A/B test 🧪…
... and achieved absolutely nothing.
44% of our early tests were just like that.
We used to think that more tests meant more insights. But without the right setup, it's doomed from the start.
Now we know better! Read more: https://umbra.co/44gPdsQ

Why Most A/B Tests Fail Before They Begin
Discover why nearly half of A/B tests produce no useful insights - and how to fix it. Learn the 3 key factors that make or break your test results. From sample size to conversion metrics and impact potential, Part 1 of our A/B testing series shows how to test smarter with Umbraco Engage.