Elmer Boutin

35 Followers
58 Following
96 Posts
Marketing Technologist, bassist, amateur radio operator (KB5NJU), US Army Vet, working at Rocket Central.

New research from @pewresearch shows searchers are way less likely to click on links to websites from Google Search results with AI Overviews on the page than without https://www.seroundtable.com/pew-google-ai-overviews-39808.html

#google #googleaioverviews

Don't know what implications this has, but I find the data interesting.

Google is rethinking its search stack from the ground up with LLMs taking a prominent role https://www.seroundtable.com/google-search-stack-llms-39410.html hat tip @gaganghotra

#google

Google Rethinking Its Search Stack From Ground Up With LLMs

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc said:

Search Engine Roundtable
It's a pivotal time in our industry. Perhaps it's time to pivot your career as well. If you've heard about SEO Product Management and want to know more, check out my discussion with David Bain for @Majestic's "SEO in 2025: Additional Insights" https://majestic.com/seo-in-2025/additional-insights/keith-goode
SEO Product Management is the natural progression of Technical SEO - Majestic Additional Insights

Google Internal Emails On Google Marketing Live 2024 (Last Year)

Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of discussion were found in internal emails at Google about the GML 2024 event. It discussed how advertise

Search Engine Roundtable
Google Search is faster by about 60 milliseconds https://www.seroundtable.com/google-search-speed-gains-38899.html
Google Search Faster By About 60 Milliseconds

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint - LCP) of the first two results by 67 milliseconds and for the results after those by about by

Search Engine Roundtable
@wilreynolds Agreed. One f the best moves my family made was to work our tails off to get out of debt.

The URL inspection tool in GSC is your friend here. Check what's indexed, test the url and check the rendered html, etc. You can also search Google for pieces of the content in quotes. But as John explains, view the situation through a user's lens. If someone is searching for the content and can't find it easily since it's hidden, then they could leave (and quickly). So you have 1) the crawlable/indexable part, and then 2) the user experience part.

https://www.seroundtable.com/google-sees-tabbed-navigation-38874.html

#google #seo

Google: How To Tell If Google Sees Tabbed Navigation

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.The

Search Engine Roundtable
Google Search quality raters guidelines updated with focus on spam and gains 11 new pages https://www.seroundtable.com/google-search-quality-raters-guidelines-updated-38794.html
Google Search Quality Raters Guidelines Gain 11 New Pages

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago

Search Engine Roundtable
Google clarifies its site reputation abuse policy and also the manual actions and Search Quality User report https://www.seroundtable.com/google-clarifies-site-reputation-abuse-policy-manual-actions-38781.html
Google Clarified Site Reputation Abuse Policy & Manual Actions

Google has updated not just its site reputation abuse policy for clarification purposes, Google also updated the manual actions section for site reputation abuse. Finally, Google also updated the lang

Search Engine Roundtable