1/2
| homepage | ecoeconomyinsider.wordpress.com |
| homepage | ecoeconomyinsider.wordpress.com |

The behavioral science of climate communication has been rewritten. Doom messaging, carbon footprint guilt, and “environment” framing are some of the least effective tools we have. Here…

The behavioral science of climate communication has been rewritten. Doom messaging, carbon footprint guilt, and “environment” framing are some of the least effective tools we have. Here…
The most effective climate messenger isn't a scientist or a celebrity. It's a trusted voice in someone's own network.
That's you.
If this reframe helps, don't just like it, repost it with the one
line you'd use to make the economic case to someone in your life. That's how it travels. 🌿👇
Whatever your politics: stop leading with crisis, start leading with what we're building. "Lower bills, good jobs, healthier communities" is the rare climate message that wins across the aisle.
Most people are far more worried than they let on. Give them the version with a way forward.