Jason Lynch

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Curator, The Paley Center for Media. Former senior managing editor, Adweek. Figuring this place out like everyone else.
It’s time for some very big personal/professional news: Today is my last day at Adweek. After 8 years (including spending the last year overseeing the magazine) I'm ready for a new adventure. Next week I’ll be joining The Paley Center for Media as a curator, helping oversee their archive and planning their events and exhibits.
And after working on all those Adweek covers over the years, I finally got one of my very own.
I’m so thrilled to share Adweek’s July issue, featuring our Brand Genius honorees, recognizing the top marketers who have delivered long-term success for some of the world’s leading brands. On the cover: our first-ever Brand Genius Lifetime Achievement honoree, The Lego Group’s Julia Goldin https://www.adweek.com/brand-marketing/brand-genius-2023/
Adweek’s Brand Genius Class of 2023

Honoring the top marketers who have delivered long-term success for some of the world’s leading brands.

Adweek
Sigh. If you’re on Threads, so am I now…
Holiday weekend vacay finally allowed me to finish @moryan ‘s fantastic book, which should be required reading for everyone who is in, or a fan of, the TV industry.
Adweek’s Creative 100 issue is out today, featuring Keke Palmer, who after 20 years of cultivating creative control, is sharing it with the next generation of diverse talent on her digital platform, Key TV. https://www.adweek.com/creativity/keke-palmer-spent-20-years-cultivating-creative-control-now-shed-rather-share-it/ And here's the full Creative 100 list: https://www.adweek.com/creativity/adweeks-creative-100-2023s-most-innovative-and-visionary-talents/
Keke Palmer Spent 20 Years Cultivating Creative Control. Now She’d Rather Share It

The actor talks about spotlighting the next generation of diverse talent on her digital platform.

Adweek
Our April cover, featuring McDonald’s global CMO Morgan Flatley and U.S. CMO Tariq Hassan, offers a rare peek inside the Golden Arches, as the duo explain how they’ve reinvented the brand for Gen Z. https://www.adweek.com/brand-marketing/golden-arch-itects-how-2-marketing-dynamos-reinvigorated-mcdonalds-for-gen-z/ It’s the centerpiece of this month’s digital package, Finding the Customer, which spotlights marketers’ efforts to accurately measure and track evolving consumer behaviors and engagement. https://www.adweek.com/brand-marketing/finding-the-customer-2023
Golden Arch-itects: How 2 Marketing Dynamos Reinvigorated McDonald’s for Gen Z

Old McDonald's? Not anymore, thanks to CMOs Morgan Flatley and Tariq Hassan.

Adweek
On the cover of Adweek’s March issue: KR Liu, Google’s head of brand accessibility, who after losing most of her hearing at 3 has become one of the industry’s most influential advocates for inclusive representation. https://www.adweek.com/brand-marketing/kr-liu-used-to-hide-her-disability-now-shes-advertisings-biggest-accessibility-advocate/ It’s the centerpiece of our March theme around the New Consumer, which looks at advertisers’ efforts to create inclusive marketing across race, age and ability. https://www.adweek.com/brand-marketing/new-consumer-2023/
KR Liu Used to Hide Her Disability. Now She’s Advertising’s Biggest Accessibility Advocate

How she’s helping Google—and the entire marketing industry—get serious about inclusion.

Adweek

I’m not saying that if you appear on the cover of Adweek, you’re going to win an Oscar at some point within the next year, but I’m not *not* saying that either.

Congrats to Best Actress winner Michelle Yeoh! And very proud that Adweek helped chronicle her amazing year.

I'm so thrilled to have Serena Williams on the cover of Adweek's latest issue. She talked with us about how her priorities have shifted following her exit from professional tennis last year, her new approach to brand partnerships—and which sport she might take up next https://www.adweek.com/brand-marketing/serena-williams-holds-court-on-her-super-bowl-ads-and-reevaluates-brand-partnerships/
Serena Williams Holds Court on Her Super Bowl Ads and Reevaluating Brand Partnerships

After exiting tennis, only ‘authenticity’ will pull her away from family time.

Adweek
For the cover of our Outlook 2023 issue, we assembled six CMOs to discuss their strategies for navigating economic uncertainty this year https://adweek.it/OutlookCMO23 That cover story is part of a robust Outlook 2023 package that looks at the biggest issues affecting agencies, TV, publishers and brands heading into another unprecedented year. You can find everything here https://www.adweek.com/brand-marketing/adweek-outlook-2023/
Efficient Impact, Measured Risk, Intentional Innovation: CMOs Share Their 2023 Priorities

Six marketing chiefs discuss their strategies for driving growth amid economic headwinds and societal polarization.

Adweek