My expectations for the appeal process are as follows:

I believe Apple has a strong case for the appeal. It’s unreasonable to have a policy that prevents Apple from informing its users about potential risks, especially when it’s being presented as a means of competition.

So, what about the App Store fees associated with external links?

Putting your app on the App Store is a business decision. It involves targeting an audience on Apple’s intellectual property. Anyone can calculate the costs and determine if it’s financially viable to list their app on the Store.

Consumers on the Apple platform have certain expectations, particularly regarding protections, as I mentioned earlier. Blocking Apple from effectively warning its users about the potential risks associated with disabling these protections would allow dark pattern-driven schemes to flourish.

Again, if most users don’t read privacy policies before handing over their data, imagine how few will scrutinize a random third-party link before entering credit card details.