bombardier: "our new train will be called 'talent' because it's very talented at transporting passengers!"
siemens: "very nice, we are naming our new train 'desiro', it is a desirable addition to an operator's fleet.
alstom: "mmh, so we have decided to –"

stadler, crashing through the door and tumbling through the room: "well *our* new train is called 'flirt' because trains are fuggin sexy and you prudes are just afraid to say it... i wanna kiss one so badd,,"

*silence, bombardier shoots an awkward glance to alstom*

stadler: "oh yeah we also have a bilevel version called kiss mmm look at that schakuuu"