Heather Physioc

@heatherphysioc
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Executive Discoverability Leader • Drum Search Leader of the Year • Keynote Speaker • Outdoor & Conservation Journalist + Photographer • Dog's Best Friend • hpconservation.com
Talk to me about:Search Marketing, Keynote Speaking, Nature & Wildlife, Photography, Journalism, Travel, Your Dog
My public speaking work:https://heatherphysioc.com
My nature photos & writing:https://hpconservation.com
Coastal mangrove forests:
- Store up to 5x more CO2 than land-based forests
- Slow down waves and protect communities from storm surges & tsunamis
- Provide habitat for fish and other marine life
And there's finally some promising news about them. https://bbc.com/news/articles/cn4pk07npvvo
I traveled to Michigan's Upper Peninsula on Lake Superior after they had received 23 feet of snowfall. Turns out there is a TON to do in the #Keweenaw in the dead of winter, from snowy outdoor adventures to cozy comforts! https://hpconservation.com/domestic/winter-keweenaw-peninsula/
Small Town America: Winter in the Keweenaw Peninsula - HP Conservation & Nature Stories

Plan a winter vacation to the Keweenaw Peninsula on Lake Superior to take advantage of feet of snowfall for snowshoeing, skiing, saunas and more!

HP Conservation & Nature Stories
How does egg color happen? What is it made of? Does it benefit the embryo? And, why are some eggs plain white? Egg pigmentation is surprisingly complex. https://www.allaboutbirds.org/news/the-beauty-and-biology-of-egg-color/
“The dynamics of search are changing. The user expectation for what they’re going to get when searching is changing. It’s essential that we adapt to that while trying to continue to respect the origin of that information and reward those information creators.” https://www.niemanlab.org/2026/03/four-things-about-yahoo-news-that-may-surprise-you/
Four things about Yahoo News that may surprise you

Yahoo News is consistently one of the most popular news sites in the country.

Nieman Lab
USA Today shows that prioritizing reader "lifetime value" over raw volume has potential. They lost 30% of their subscribers but kept revenue steady at $1.1B by:
1. Embracing micropayments
2. Traffic diversification from Google
3. Locking in licensing deals.
https://www.amediaoperator.com/news/usa-today-ceo-says-higher-pricing-strategy-working-micropayments-showing-interesting-results/
As climate change shifts where certain tree species can survive, forests are effectively on the move, but far too slowly to keep pace. Scientists are stepping in with “assisted migration,” relocating seeds to areas where they’re more likely to thrive in the future. The goal: build forests today that can survive the climate of tomorrow. https://www.sierraclub.org/sierra/growing-forests-future(via Sierra Magazine)
Osprey chicks are starving in the Chesapeake Bay as industrial menhaden fishing disrupts a critical food source, with 74% of nesting pairs in some areas failing to raise young. Scientists and conservation groups warn these birds are a clear signal of a larger ecosystem breakdown, and are calling for major cuts to protect the bay’s future. https://www.sierraclub.org/sierra/will-osprey-chick-deaths-inspire-conservation-action-menhaden (via Sierra Magazine)
Agaves rely on bats for reproduction just as much as the hungry bats depend on agaves for food. But wild agave plants are declining: in a study of 168 species, 42 are now threatened or severely endangered. If you care about bats and/or tequila and mezcal, read this story by Becca Warner for BBC. https://www.bbc.com/future/article/20251028-mexicos-tequila-future-depends-on-bats
Scientists know HOW leaves change color in fall (trees break down green chlorophyll and pull nutrients back for winter). 🍁 But scientists don't know yet WHY many trees evolved bright fall colors. Fascinating read by Ally Hirschlag for BBC about the running theories: https://www.bbc.com/future/article/20251031-the-mystery-of-why-leaves-change-colour-in-the-autumn
Cool app to understand how strong the light pollution near you is. https://lightpollutionmap.app/