We *need* standard protocols like ActivityPub, but ultimately, users do not want a protocol. People do not want a formless ball of infinite potential. They want "Products". They want a clearly presented thing that they can put into their web browser or phone and it slots them into a legible user flow satisfying a specific user story. This is not because they are brainwashed by capitalism. It is because most people *have other shit to do* and don't want to bother with software that's unfinished.