Geoff Roberts

@geofftroberts
36 Followers
45 Following
64 Posts

Co-founder of Outseta

Challenging the way SaaS + membership businesses are built through better software + organizational design.

My start-uphttps://www.outseta.com/
Markering Experimentshttps://geoffsmarketingexperiments.com/
SaaS Growth Strategyhttps://www.saasgrowthstrategy.com/
Linkedinhttps://www.linkedin.com/in/geoffrobertsmarketing/
Geoff RobertsApr 26, 2024

This is CRAZY.

Reports of serious inner turmoil at both Stripe and Hubspot.

Incredible investigative reporting.

https://www.outseta.com/posts/hubspot-stripe-engage-in-secret-arms-race-with-mysterious-start-up

Hubspot, Stripe Engaged in Secret Arms Race with Mysterious Startup | Outseta

According to Silicon Valley insiders, tech giants Hubspot and Stripe are scrambling to reach feature parity with a little known start-up.

Geoff RobertsNov 16, 2023

Our entire "sales process' at Outseta is built around two ideas:

1) Build the sales process we'd want to experience ourselves

2) You never need to talk to us unless you ask to

Oddly enough, people like it.

More here: www.outseta.com/sales-pitch

Geoff RobertsOct 24, 2023

I'm looking to be a guest on podcasts!

Here's a list of topics I'm well suited to talk about.

https://www.saasgrowthstrategy.com/#podcasting

SaaS Growth Strategy

Hi, I'm Geoff Roberts. I'm a Co-founder of Outseta and advise SaaS start-ups on growth strategy.

SaaS Growth Strategy
Geoff RobertsAug 14, 2023
Show threadAdam FortunaAug 10, 2023

@geofftroberts I’m looking forward to watching this one! We’re using Slicing Pie for equity at my startup and that’s been going very well.

Have you had pushback from anyone on the salary side? We’re not making money so that hasn’t been an issue yet. 😂

Geoff RobertsAug 10, 2023

Everybody at our company can choose to work anywhere from 1 to 5 days per week.

Everyone is paid the same.

1 day / week = $42,000/yr
2 days / week - $84,000/yr
3 days / week = $126,000/yr
4 days / week = $168,000/yr
5 days / week = $210,000/yr

And everyone earns equity in the business on the same terms as the founders.

Here's why:

https://www.youtube.com/watch?v=zvcQjUKB4Ko

Outseta's standardized salary and equity structure

YouTube
Geoff RobertsJul 6, 2023

I'm the founder that doesn't move the goalposts—I can promise you that.

https://geoffrobertswrites.com/goalposts

Goalposts

Geoff Roberts
Geoff RobertsJun 12, 2023
I asked AI to mute ALL the words on Twitter. Finally, some peace.
Geoff RobertsJun 6, 2023

Lessons learned in how to build a "calm" business!

https://www.outseta.com/posts/calm

What makes a company actually "calm?" | Outseta

So you want to build a "calm" company... but what makes a company actually calm?

Geoff RobertsJun 2, 2023

Let me put this gently...

You may prefer in-office work—fine.

But if you're STILL talking about remote work not being viable, you're a clown.

Geoff RobertsMay 16, 2023
Nothing better than the feeling of having deep optimism about something, just before you really have the evidence to warrant that optimism.