Edge-case marketing
Edge-case marketing - awful.systems
Another video [https://www.youtube.com/watch?v=tzUNy90ghWw] / audio [https://pnc.st/s/faster-and-worse/fe4f7cce/edge-case-marketing] / thread [https://hci.social/@fasterandworse/114139222324586367] from me This time it’s about products that are marketed with purposes they can’t be optimised for. ---------- In the production of a tech product an “edge case” is seen as a hindrance to delivering on the core purpose of the product. For marketing an “edge case” can be seen as an opportunity to exploit a purpose that the product was not designed for and will never be optimised to satisfy. When a general purpose product uses an edge case as the subject of its marketing it ignores the other aspects of the product which, for that niche purpose, will be on a spectrum from irrelevance to interference. A product capable of servicing a niche purpose is not the same as a product designed to specifically satisfy that niche purpose. Only the latter will be developed with continual effort to further satisfy the purpose as effectively as possible. The more general purpose a product is, the more perceived edge cases it has. Every edge case is a candidate for edge-case marketing which exploits the virtues of serving that niche in order to sell the entire product along with everything else it includes.