Fun day today talking on the telly about Threads
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Drew Benvie
@drewb
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Founder & CEO of @battenhall, I talk about social media trends on the BBC, and lecture on social media at AUP.
Social media, tech, data, journalism, marketing, advertising, PR, global affairs, sport! I built @goalbot.
For Christmas I got a full scale Lego 1977 Atari 2600 including Adventure and Asteroids. Small dog in background for scale 😳
Needed all the coffee for this early start. 5am on BBC 1 with glasses hiding my bleary eyes
Nearly 5m votes and the divide’s getting wider: looks like Musk will be stepping down
In case you wondered what you missed overnight, Twitter is banning:
- High profile journalists' accounts (from NY Times, Washington Post, Mashable & more)
- Mastodon's Twitter account
- Tweets that try to post a link to Mastodon accounts
What fun it is over there.
This week we launched @battenhall's 10th annual social media report, taking a look at 100 brands on TikTok & Instagram (https://battenhall.com/blog/battenhall-instagram-tiktok-brands-100-social-media-report/). We analysed formats, content & engagement to understand & benchmark the trends shaping social.
We've broken down industry-by-industry - the top 5 for social media content volume & engagement are:
1. Entertainment
2. Sport
3. Fashion
4. B2B/Corporate
5. Gaming
The report is free to download, hope you enjoy!
What a true pleasure listening to my colleagues this morning deliver a set of thought-provoking trends talks on social media in 2023. From brand data benchmarks to what's driving Gen Z content marketing, the team had it all. And a full house on a very cold and dark London morning, so thank you to everyone who came.
Our latest annual social media report went out to attendees today and then will go on general release tomorrow at http://battenhall.com/publications. Hope you enjoy!
